- Career Depth of Technical Knowledge Is Not Enough
The technical facts you once memorized are worth less now that AI recalls them on demand. Depth of knowledge becomes valuable when it's paired with the judgment and insight to make the right call...
- Product Management Low Price as a Differentiator for Cybersecurity Products
Low price can be a cybersecurity product differentiator in several ways: strengthening an ecosystem (Microsoft's free Windows Defender), as loss leaders bundled with other products, as freemium...
- Social Networking Negative Sentiment May Help Search Engine Optimization
An online store owner deliberately provoked negative feedback to increase links and PageRank—search engines didn't differentiate negative discussions from positive ones. This highlights the need for...
- Malware 5 Common Malware Infection Approaches
Five common infection vectors: client-side exploits (browser, PDF, Office), server-side network vulnerabilities, social engineering to trick users into installing malware, propagation via USB drives...
- Cloud Cloud Risks and the Security Community
Most cloud security risks apply to IT in general and either have mitigations or have been accepted. InfoSec's role should be active participation in technical innovation, balancing risk with cost—not...
- Social Networking Dealing With Brand Impersonations on Social Networks
Brandjacking—imposters impersonating company brands on social networks—can be used to gain consumer trust or tarnish reputations. Each major platform (Twitter, LinkedIn, Facebook, MySpace) has...