- Social Networking Negative Sentiment May Help Search Engine Optimization
An online store owner deliberately provoked negative feedback to increase links and PageRank—search engines didn't differentiate negative discussions from positive ones. This highlights the need for...
- Malware Key Challenges of Combating Malware in the Enterprise
Enterprise malware defense is harder than single-host protection due to diverse business needs preventing consistent controls, geographic dispersement creating visibility gaps, political complexities...
- Assessments Dealing with Misinformation During Security Assessments and Forensic Investigations
Interview subjects don't always provide accurate information, because they might not know the details, remember them incorrectly, or have incentives to mislead. Look for discrepancies between...
- Incident Response Could a Data Breach Actually Help the Affected Brand?
Research shows negative publicity can increase awareness for relatively unknown brands—negative book reviews increased sales for unknown authors. For breaches unrelated to a company's core purpose,...
- Incident Response CyberForensics: Understanding Information Security Investigations
- Incident Response The Big Picture of the Security Incident Cycle
Incident response doesn't exist in isolation—it connects with intrusion detection, penetration testing, application security, and network defense through a four-phase cycle: Plan, Resist, Detect, and...