Dealing With Brand Impersonations on Social Networks

What to do if your company’s brand is impersonated on a social networking website? I addressed this topic in a post at the Internet Storm Center as a follow-up to my presentation on social networking risks and rewards:

Among the risks of social media activities is the opportunity for an impostor to impersonate the brand, using it to gain confidence of trusting consumers or to conduct other activities that tarnish the targeted brand. Let’s look at some examples and what we can do about this.

The posting describes what brandjacking entails and points to instructions for addressing impersonation issues on Twitter, LinkedIn, MySpace and Facebook.

Lenny Zeltser

Updated

About the Author

Lenny Zeltser is a seasoned business and technology leader with extensive information security experience. He builds innovative endpoint defense solutions as VP of Products at Minerva. He also trains incident response and digital forensics professionals at SANS Institute. Lenny frequently speaks at industry events, writes articles and has co-authored books. He has earned the prestigious GIAC Security Expert designation, has an MBA from MIT Sloan and a Computer Science degree from the University of Pennsylvania.

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