Dealing With Brand Impersonations on Social Networks

What to do if your company’s brand is impersonated on a social networking website? I addressed this topic in a post at the Internet Storm Center as a follow-up to my presentation on social networking risks and rewards:

Among the risks of social media activities is the opportunity for an impostor to impersonate the brand, using it to gain confidence of trusting consumers or to conduct other activities that tarnish the targeted brand. Let’s look at some examples and what we can do about this.

The posting describes what brandjacking entails and points to instructions for addressing impersonation issues on Twitter, LinkedIn, MySpace and Facebook.

Lenny Zeltser

Updated

About the Author

Lenny Zeltser develops teams, products, and programs that use information security to achieve business results. Over the past two decades, Lenny has been leading efforts to establish resilient security practices and solve hard security problems. As a respected author and speaker, he has been advancing cybersecurity tradecraft and contributing to the community. His insights build upon 20 years of real-world experiences, a Computer Science degree from the University of Pennsylvania, and an MBA degree from MIT Sloan.

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