Dealing With Brand Impersonations on Social Networks

What to do if your company’s brand is impersonated on a social networking website? I addressed this topic in a post at the Internet Storm Center as a follow-up to my presentation on social networking risks and rewards:

Among the risks of social media activities is the opportunity for an impostor to impersonate the brand, using it to gain confidence of trusting consumers or to conduct other activities that tarnish the targeted brand. Let’s look at some examples and what we can do about this.

The posting describes what brandjacking entails and points to instructions for addressing impersonation issues on Twitter, LinkedIn, MySpace and Facebook.

Lenny Zeltser


About the Author

I transform ideas into successful outcomes, building on my 25 years of experience in cybersecurity. As the CISO at Axonius, I lead the security program to earn customers' trust. I'm also a Faculty Fellow at SANS Institute, where I author and deliver training for incident responders. The diversity of cybersecurity roles I've held over the years and the accumulated expertise, allow me to create practical solutions that drive business growth.

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